Showing posts with label snapshot. Show all posts
Showing posts with label snapshot. Show all posts
Friday, 8 August 2014
Friday, 18 July 2014
And now for some Flower Tree Health
Can you give us a little bit of background about Flower Tree Health and how it came to be an integral part of your lives
We started making superfood power smoothies, eating organic wholefoods a couple of years ago because we anted to become healthier and lead a healthier lifestyle.
We were startled with our results physically and mentally and began to tell our friends and work colleagues about the benefits of superfoods and healthy eating. Before long, we became known as the "health food people" amongst family and friends.
Then we realised that there were very little options available for organic superfoods and wholefoods that were packaged in glass and also in an attractive package that 'did superfood justice'. We could only find superfoods and wholefoods packaged in paper or plastic which we found inconvenient: the packaging never seemed to retain the freshness and quality of the product and was wasteful.
The name "flower tree" came to be when we asked our 1.5 year old son what we should name the company. He replied with the only two words he knew at the time which was "flower, tree"....and the rest is history!
Your products speak for themselves in a stunning marriage of branding, packaging and product. How long of a process was it to get to "that" point: the juncture where all converge to convey that one single message and are you specific about which products you stock and sell or do you let your customers guide you
The "flower of life" logo was born out of an intent to not attempt to brand the products with our personal mark, because quite honestly they are not our products: 99.9% of the work that goes in to our products happens on the farm where the foods are grown.
We want to be as honest as possible and try not to sell or convince a customer that our product is the best: we simply "know" that if we present honestly, the customer will resonate with us and know that we are dispensing things that are good for them.
We want to be as honest as possible and try not to sell or convince a customer that our product is the best: we simply "know" that if we present honestly, the customer will resonate with us and know that we are dispensing things that are good for them.
The "activated nut" has gone from being a "what on earth is an activated nut" to a growing awareness of not just the name but the beneficial health properties it brings. For those who may not fully understand what they are, can you give us a easy-speak summary of these creatures and why we should incorporate them in to our daily nutritional intake
Almonds have a particularly high concentration of vitamins and minerals that can only be released easily into the body by soaking them in water before consumption.
Basically nuts and seeds are a tiny packet of nutrients that are designed to provide the growing plant with the nutrients it needs in its early stages of life (much like an egg yolk is to a chicken).
We can harness those nutrients and energy with a little bit of human ingenuity. The body requires vitamins, minerals and base load energy to operate without disease (dis-ease): the reason so many people are facing dis-ease is because they have low levels of organic vitamins and minerals.
We can harness those nutrients and energy with a little bit of human ingenuity. The body requires vitamins, minerals and base load energy to operate without disease (dis-ease): the reason so many people are facing dis-ease is because they have low levels of organic vitamins and minerals.
By far, your hot chocolate would have to be one of the singularly most deliciously decadent yet incredibly healthy and full of superfood qualities there is to be had around. What is the secret to creating not just a ridiculously healthy drink that really boosts you physically and mentally and really wants you to keep going back for more
The ingredients are pure, organic and healthy and are in their concentrated form. The body knows when it has taken something into it that is really, really good for it and it responds with feel-good chemicals into the brain instantaneously to reward the consciousness telling it a resounding YES!
We know that part of the reason our hot chocolate tastes so good is because good healthy food is so rare to find. People are surprised that something healthy can taste and feel so good!
How would you sum up with the world of Flower Tree Health in 5 words
With much love flower tree
**********
And on that note (and because Buddha is smiling so beautifully and warmly...a bit like the hot chocolate you read about above) we thank Bel & Bob for not only bringing their goodness to Frenchs Forest Market every week, but for sharing a little bit of their world with us and you!Friday, 13 June 2014
From Silvia - Gluten Free Cuisine
Gluten Free Cuisine has been a part of (and more importantly) a firm favourite of our markets for many years. What first inspired you to start experimenting with recipes that were gluten free but still yummy at the same time
My daughter was diagnosed with an intolerance to preservatives, all those years ago now, and we began a journey of creating "loved" foods with NO added preservatives (or "no numbers" as we like to put it), thickeners or additives. With a background in research, it was not long before we recognised there was a need for great tasting QUALITY foods that could be made readily available to the many with special dietary requirements, intolerances, or simply wanted to eat well with and enjoying great tasting foods!
You have a few "signature" pieces (eg: lemon meringue pie being top of the pops). As you do 3 of our markets (Hornsby on Thursdays, Orange Grove on Saturdays and Frenchs Forest on Sundays), is there a particular favourite per location or are they as equally popular no matter which postcode you are at
Good question! We seem to sell across the range pretty much throughout the year at every market we do. Over the years we have built a fantastic relationship with our customers and we are a weekly "one stop shop" for many - across our Freshly Baked Artisan Organic Breads (all soy free, dairy free, canola free, animal fat free)
Good question! We seem to sell across the range pretty much throughout the year at every market we do. Over the years we have built a fantastic relationship with our customers and we are a weekly "one stop shop" for many - across our Freshly Baked Artisan Organic Breads (all soy free, dairy free, canola free, animal fat free)
Savoury offerings such as Handmade Fresh Pasta, Classic Pesto and of course our Sweet Treats.
Actually our range has evolved based on our customer waitlist, including more dairy free options, larger celebration cakes and the latest offerings are our NUT FREE Organic Banana Bread & Cookies: All Gluten Free!
There is no denying market life can be trying at times, particularly when the weather doesn't play nicely; yet you are always there with a smile, rain, hail or shine, which not only do we appreciate but we KNOW your customers do as well. What has been one of the more memorable experiences of market life for you
We have so many memorable moments & experiences: all so special in their own ways. We received a text from a customer just before Easter last year saying his wife was going in to labour and had requested our GF (gluten free) DF (dairy free) Hot Cross Buns and please save him one, he was on the way!
Over the years, it has been our privilege to be part of families as they prepare to welcome precious new borns with weekly Lamingtons to help them on the way, then of course we get to create Special Celebration Cakes.
We have created Signature Wedding Cakes and that Special Birthday Cake for the 90 years young whose special request is the Lemon Meringue (of course!), and for it to be large enough for her 90 guests!!!
We get called upon for that Bespoke Catering that meets special dietary requirements and more frequently provide GF (gluten free) WF (wheat free) NF (nut free) treats for the school lunch boxes!
From your personal stance, what is it about markets like ours that play a pivotal role in the local community
We love that our customers are able to purchase products from us that are literally hours from leaving the oven. It is so special to get to know our customers who eat our food, to hear their stories, their sincere appreciation for what we make and to know we can really make a difference. Our customers in turn love to hear our stories too.
We have so many memorable moments & experiences: all so special in their own ways. We received a text from a customer just before Easter last year saying his wife was going in to labour and had requested our GF (gluten free) DF (dairy free) Hot Cross Buns and please save him one, he was on the way!
Over the years, it has been our privilege to be part of families as they prepare to welcome precious new borns with weekly Lamingtons to help them on the way, then of course we get to create Special Celebration Cakes.
We have created Signature Wedding Cakes and that Special Birthday Cake for the 90 years young whose special request is the Lemon Meringue (of course!), and for it to be large enough for her 90 guests!!!
We get called upon for that Bespoke Catering that meets special dietary requirements and more frequently provide GF (gluten free) WF (wheat free) NF (nut free) treats for the school lunch boxes!
From your personal stance, what is it about markets like ours that play a pivotal role in the local community
We love that our customers are able to purchase products from us that are literally hours from leaving the oven. It is so special to get to know our customers who eat our food, to hear their stories, their sincere appreciation for what we make and to know we can really make a difference. Our customers in turn love to hear our stories too.
The pivotal role in the local community (as you put it) is that markets provide for that quintessential experience of what nurtures people socially, and communities economically and all this whilst providing produce straight from the producers.
How would you sum up the world of Gluten Free Cuisine in 5 words
Dedicated Gluten Free for Everyone!
Fantastic story behind a firmly entrenched, much loved and ever evolving producer of all things Gluten Free. Swing by and say a massive "Hi" to Sylvia and her team every Sunday and trust us, from what we have seen..the sweet treats are getting more delicious by the week!
How would you sum up the world of Gluten Free Cuisine in 5 words
Dedicated Gluten Free for Everyone!
**********
Friday, 6 June 2014
My French Food ... ooh la la!
Can you give us a little bit of the story behind My French Food and how it came to be a part of your world
I could call it a long story but I'll try to make it short. I have lived in Australia since 2011 and have met many wonderful people and a culture that I love. But I have been missing a few things since that day: my old mates, my family and a lot of French delicacies such as wine, cheese, baguette and of course saucisson.
A few months ago I came across Jean-Marc (aka "Mr Saucisson") who was looking for someone to help with his market stalls. After a short conversation it became obvious that I'd better create my own business stocking his saucisson and other produce...and that is how I came to be part of Frenchs Forest Market!
And here's a little bit about me which will make it easier to understand the logic behind why I ended up with such a market stall.
I was
born in Arles in the South of France, at the heart of Camargue, 50
years ago. I lived in Port Saint Louis du Rhone, the last village on the
bank where the Rhone river flows into the Mediterranean Sea. From the
age of 4, I went fishing with my great-uncle 6:00 am in his little rowboat.
We would go down the Rhone River and come back for lunch with mullets still
wriggling. A little flour and a frying pan, some tomatoes Provencale and
a good baguette et voila! I think I fell into an olive oil
barrel when I was a baby!!
I spent my childhood with my mother and my aunt in the kitchen... "But will you go and play with your mates,” she would say. "No Mum, I want to
see how you prepare these steaks with anchovy sauce, it's so good"! It took some time before my mother let me touch her cooking implements,
but from the age of 10 I already knew well how to choose ripe tomatoes
and zucchini flowers on the market.
We lived in front of the butcher. Wednesday there was no school,
luckily, as it was the day when the truck delivered the lamb and
cattle. I was allowed to go into the cold room and
watch the butcher cut meat and would spend hours in his shop, fascinated
by the way he sharpened his knives... I know by heart the gestures to de-bone
a lamb shoulder, cut a rabbit or a chop steak with two knives to make a
fresh tartare. What memories!
Around the age of 12 I went to hunt
ducks with all the men of the family, I went fishing for rock fish,
crabs and mussels. I knew the recipe for the perfect bouillabaisse and the
various fish you put into it. By the time I was 15, I was cooking with my mother all much loved Mediterranean dishes. We had family everywhere in France, and I spent my holidays in the
Bordeaux region, Normandy & Brittany farms. Again, while the other
children were running in the fields, I spent my time in the kitchen.
When I finally turned 18, I had my first car and my first job and I worked on the
ports.
I spent my weekends and my holidays touring France to find good
food from the country. I think I could have been a chef, butcher or fisherman.
Where do you source your Saucissons and Viande des
Grisons and is there a noticeable difference in taste and method between
regions
My Saucissons and Viande des Grisons are from La Bastide, Jean Marc's company. They are made in Australia with high grade meat with
the Saucissons being made from Berkshire pig meat sourced in Byron Bay. When I first tried these Saucissons, I was delightfully surprised to find such a
beautiful taste. Jean Marc puts a lot of efforts into sourcing his produce: his
expertise and passion are the reasons for this success.
In France, you
would find many different tastes of Saucisson, different shapes, thin or
thick depending on how dry you like it. You would also find Saucisson
with hazelnut, walnut, Beaufort cheese. These are regional specialties.
But the Saucisson you will find at My French Food is made according to
the traditional French recipe, with peppercorn. The only noticeable
difference with France is the amount of fat which is around 20% in our
Saucissons whereas in France it would be close to 35%.
How have you found market life so far
Market life is very interesting. When I was in France I used to hold a
market stall with jewels and semi-precious stones at night markets
during the summer and I already liked it.
Being a French in Australia makes it even more interesting. It appears
that Australian people really like France and French things and I come
across very nice people with whom I have chats not only about food, but
also French culture, travelling to France etc. I give
them tips and advice or recipes. I think I am lucky that I’ve found my
ideal activity in Australia…
From your perspective, what is it about markets like
Frenchs Forest that keeps it real for you
What I like at Frenchs Forest is that even after my first few Sundays I now have regular customers which then tells me they not only enjoy my stall but the produce as well.
Some
of them simply stop by to say “Well, I still have a bit of Saucisson left
at home, but for sure next week I’ll buy more of it, will you be here?”. It’s incredibly rewarding to see how in such a short amount of time I am part of this great community.
How would you sum up the world of My French Food in 5 words
It’s not fair to ask a French only 5 words… Let my try though…
“It is all about passion”
**********
So if you want to be transported to France albeit by taste-sensation, get up to Frenchs Forest Market, find JP and sample some this amazing Saucissons, Viande des
Grisons and some other exquisite produce!
Friday, 30 May 2014
Time to say THANK YOUUUUUU
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Friday, 28 March 2014
Dick Plumb's Pasties!
Dick Plumb's Cornish Pasty Co. Can you give us a brief history of how pasties came to play such a pivotal role in your life and when the concept of having a market stall became and reality and why
Firstly, I LOVE CORNISH PASTIES!!!
My family moved from London to Cornwall when I was 2 years old, so I grew up surrounded by the Cornish Pasty culture. The Cornish people are fiercely proud of their Celtic heritage and the pasty plays a vital role in defining their "independence" from England.
I wanted to start selling Cornish Pasties here in Australia since my very first visit back in 1998, but I had to be patient. Here we are, 15 years later, and I've made my dream a reality. I made the decision to leave my corporate job and follow my passion in July last year (2013) and I've never looked back!
We see you are a member of the Cornish Association of NSW, moreover for doing a "Proper Job"! No mean feat! What credentials does one need in order to be recognised by this most austere Association and how long did it take you to attain said "ober da"
I approached the Cornish Association of NSW as I wanted to add authenticity to my product. If I was going to do it, I needed to do it right and there are very poor limitations of this wonderful food item available here - I need to distinguish myself from those immediately, not just relying on taste!
In Europe the Cornish Pasty enjoys geographical protection status which means unless it has the original ingredients of Skirt Steak, Potato, Swede and Onion AND is made in Cornwall then it cannot bear the name "Cornish" pasty.
The President and Secretary (Chris & Joy Dunkerley) came to my stall, took half a dozen away for their ladies to try and the results was a 'YES' to it being an authentic product: Proper Job (Ober Da) as the Cornish say.
They critiqued every aspect of it and although it was mentioned that there were a few aspects that could be improved upon, it did meet all the criteria needed and I was given a thumbs up from everyone on the panel. It was my first attempt too! They presented me with my certificate the following week.
Since starting at market, you have literally smashed it out the door which is sensational positive reinforcement for you. How did you first find us and what is the greatest number of pasties you have sold at one market.
I have always known of Frenchs Forest Market and indeed the other markets run by OFM and had been in contact with them several months prior to my starting. Timing is everything I guess, so I had to be patient and work on my product before presenting it to such a cultured food audience.
The most I have every sold at one market to date is 150!
We are guessing there is a secret recipe for these beauties and your dedicated fans attest to their above and beyond taste sensation. What is it about market life that keeps you grounded.
There really isn't any secret to the humble Cornish Pasty - it just takes the correct ingredients and a whole lot of love to make a delicious one!
I love market life. It really has a community feel and I and my product have been welcomed with open arms. I already have a dedicated following of repeat customers from the very young to the very experienced and I cannot wait to see what the future holds for my fledgling company.
How would you sum up the world of Dick Plumb's Cornish Pasty Co. in 5 words
I'll give you just 3 words:
Heritage
Authenticity
Taste
**********
So if you haven't already, we strongly urge you to wrap your laughing gear around one of these heavenly creatures and when you do....we reckon you might become part of the Cornish Pasty world!
Huge thanks to Dick for sharing some time with us, but more importantly for being a firm fave stallie at our markets!
ps: for those Inner Westies, Dick is now at Orange Grove Market so don't be a stranger AND you can keep up with his goings on "here".
Friday, 14 March 2014
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